Well, loyal customers, I’ll tell you! Besides being super comfy and durable with the perfect fit for roller derby, just like our original Francey Pants capris, our new pants are extra awesome because of the new printing process we’re using – dye sublimation.
“Sub-leh-may-shun. That’s a big word, Lulu. What the heck does it mean?”
It’s pretty neat, actually! Check out the Wikipedia definition:
Dye-sublimation printing is a digital printing technology using full color artwork that works with polyester and polymer-coated substrates. Also referred to as digital sublimation, the process is commonly used for decorating apparel, signs and banners, as well as novelty items such as cell phone covers, plaques, coffee mugs, and other items with sublimation-friendly surfaces. The process uses the science of sublimation, in which heat and pressure are applied to a solid, turning it into a gas through an endothermic reaction without passing through the liquid phase.
The end result of the sublimation process is a nearly permanent, high resolution, full color print. Because the dyes are infused into the substrate at the molecular level, rather than applied at a topical level (such as with screen printing and direct to garment printing), the prints will not crack, fade or peel from the substrate under normal conditions.
SCIENCE! In other words, you get a big-ass printer, print your design on special paper, put that paper into a press with the fabric you want to print on, heat and press the holy heck out of it, and voilà! A crisp, high-resolution graphic that will stand the test of time. And velcro.
This video is from another apparel company, but it shows the process in action:
The difference between what they do and what we do is that instead of printing onto the finished clothing, we print the graphics on big, flat pieces of fabric, then cut, assemble and sew the pants together like we normally would. That way we avoid the wrinkles and inconsistencies that he mentioned in the video.
We love the look so much (especially the way they look with the new colours in our Lifestyle Collection) that we’re kind of obsessed. What should we print next? Cups of tea? Little Lulu heads? Or better yet, little Oscar heads!
If you want a pair of these great pants to put on your derby legs, today is your lucky day! As a thank-you for being such a lovely blog reader, you can use coupon code “prettypants” when you order our Pivotstar Pants or Canada Pants to get 10% off until July 31! And don’t forget that a portion of all sales from the Canada Pants will go toward helping Team Canada Junior Roller Derby get to the 2015 Junior World Cup in July. GO CANADA GO!
(Psssst…want more insider deals like the one above? Make sure to subscribe to our newsletter and become a Pivotstar MVP! You’ll get discounts, derby tips and info on new product releases before anyone else.)